MSNBC.com wrote: LOS ANGELES - There’s no Burger King tie-in or special flavor of Mountain Dew. No commercial directed by Peter Jackson, or even an action figure.
The run-up to “Grand Theft Auto IV” has been considerably less ballyhooed than last year’s over-the-top “Halo 3” debut. Yet when “GTA IV” parks on store shelves on April 29, the latest entry in the controversial video game franchise could be the most lucrative launch in entertainment history — and one that many people may not even know about.
Analysts predict Take-Two Interactive Software and Rockstar Games’ open-world, action-driving game will easily top last year’s record-breaking $300 million first-week sales of Microsoft and Bungee Studios’ first-person shooter “Halo 3” — and without a similar marketing bonanza.
The incorrect spellings have been made bold for your enjoyment! This is not the whole article by the way!
